SEO
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. SEO is primarily concerned with improving the visibility of a site during a users search through any of the current search engines.
SEO uses a number of techniques to optimise page structure (page layout, headings etc)and content (text,keywords). Theres no rocket science involved, simply applying a set of rules and techniques to ensure that search engine robots index your site effectively.
case study:
Valley Windows Ltd wanted to increase search engine rankings in order to increase market awareness etc. After being asked to optimise the site, thier page ranking increased and search results for thier particular key words (in this case wood conservatories) improved dramatically.
Google Page Results
wood conservatories = first page.
MSN Page Results
Wood Conservatories = first page
Yahoo.co.uk Page Results
Wood Conservatories = first page